Concept for Life is formulated to suit your pet’s individual needs. Vets and leading nutrition experts have worked together to create this tasty food based on the latest scientific findings. Concept for Life is a unique, science-based nutritional concept. Each variety is tailored to meet your pet’s nutritional needs, based on age, life-style and specific requirements.

It provides your cat or dog with a tasty, balanced meal and helps to keep your pet all-round healthy. The holistic food contains important proteins, fats, fibre, vitamins and minerals. The special FORMULA X actively supports lifelong health and helps to ensure maximum functionality.

Concept for Life is made mainly from meat and contains up to 46%. It provides your pet with a wholesome, balanced food, made from top quality, functional ingredients which are easy to digest and very well accepted.

The calorie and nutritional content of this tasty pet food is optimised to match the individual requirements of each life stage, no matter whether your pet is a large, small or medium sized dog, a specific dog breed or a house cat, an outdoors cat, a specific breed, a sterilised cat or just a little kitten or puppy; The composition and nutritional value are ideal for your pet’s life style. All varieties are made with top quality ingredients which are functional and species appropriate.

A balanced mix of nutrients: Each variety contains the correct balance of vital protein, fatty acids, fibre, vitamins and minerals to ensure that your pet has the right food to help it enjoy a healthy, happy life.

Promoting vitality: The balanced mix of nutrients, premium quality protein, vitamins, and essential fatty acids can help your pet enjoy an active, long life.

Maintaining ideal weight: The calorie content of each recipe matches your pet’s energy demands and helps it to maintain its ideal weight.

Maximum digestibility: High-quality ingredients as well as plant fibre and dietary fibre from linseed and dried beet pulp all help to promote balanced intestinal flora and stable digestion.

Fur & Skin: The vitamin B-complex in combination with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids can help to promote glossy fur and soft skin.

Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.

When you feed your pet with Concept for Life you are giving your cat or dog the most suitable food for its age, lifestyle or particular needs. Concept for Life provides your pet with exactly what it needs.