Concept for life

Tailored nutrition for your cat and dog

to suit individual needs and life stages

The basis for a long and active cat or dog life is a species-appropriate, balanced nutrition. Each pet will have individual dietary needs, based on age and life style.

Puppies and kittens need lots of energy and the right nutritional components to ensure healthy growth. Older pets will need a food with fewer categories. This is especially true if your cat has been sterilised. Cats that live mainly indoors spend a lot of time grooming so they need a cat food that encourages a reduction in hairball formation and helps to expel any swallowed hair. Outdoor cats need plenty of vitamins and minerals to support their immune system and different cat breeds benefit from a food specifically created to suit the characteristics of that breed.

Dogs also need a balanced food with all the vital nutrients for a healthy life. This mix of nutrients will vary depending on size and breed. For example, large breed dogs put pressure on their joints and bones so need a different food to smaller dogs, to ensure that their joints and bones stay strong and healthy. Concept for Life provides your cat and dog with a tailored nutrition so it is easy to select the right food for your pet. This top quality food has been developed together with leading pet nutrition experts. It is made with innovative, science-based ingredients so that it is perfect for your pet’s nutritional needs at every life stage. You can be assured that you are feeding your pet with the right food for its life style. Concept for Life is premium pet food at a great price. Tailored nutrition to suit your cat or dog’s individual needs.

Discover the right food for your cat and dog

Discover the right food for your cat and dog


Tailored premium nutrition for your dog and cat


Concept for Life is formulated to suit your pet’s individual needs. Vets and leading nutrition experts have worked together to create this tasty food based on the latest scientific findings. Concept for Life is a unique, science-based nutritional concept. Each variety is tailored to meet your pet’s nutritional needs, based on age, life-style and specific requirements.

It provides your cat or dog with a tasty, balanced meal and helps to keep your pet all-round healthy. The holistic food contains important proteins, fats, fibre, vitamins and minerals. The special FORMULA X actively supports lifelong health and helps to ensure maximum functionality.

Concept for Life is made mainly from meat and contains up to 46%. It provides your pet with a wholesome, balanced food, made from top quality, functional ingredients which are easy to digest and very well accepted.

The calorie and nutritional content of this tasty pet food is optimised to match the individual requirements of each life stage, no matter whether your pet is a large, small or medium sized dog, a specific dog breed or a house cat, an outdoors cat, a specific breed, a sterilised cat or just a little kitten or puppy; The composition and nutritional value are ideal for your pet’s life style. All varieties are made with top quality ingredients which are functional and species appropriate.

A balanced mix of nutrients: Each variety contains the correct balance of vital protein, fatty acids, fibre, vitamins and minerals to ensure that your pet has the right food to help it enjoy a healthy, happy life.

Promoting vitality: The balanced mix of nutrients, premium quality protein, vitamins, and essential fatty acids can help your pet enjoy an active, long life.

Maintaining ideal weight: The calorie content of each recipe matches your pet’s energy demands and helps it to maintain its ideal weight.

Maximum digestibility: High-quality ingredients as well as plant fibre and dietary fibre from linseed and dried beet pulp all help to promote balanced intestinal flora and stable digestion.

Fur & Skin: The vitamin B-complex in combination with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids can help to promote glossy fur and soft skin.

Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.

When you feed your pet with Concept for Life you are giving your cat or dog the most suitable food for its age, lifestyle or particular needs. Concept for Life provides your pet with exactly what it needs.

Tailored nutrition for your cat and dog!


Tailored nutrition – the right kibble for all life stages!

The benefits:

  • Balanced mix of nutrients
  • Maximum digestibility
  • Supple, soft skin and shiny fur
  • Stay-Clean™-complex for healthy teeth (not Kitten food)
  • Well accepted
  • Developed together with vets and leading nutrition experts
  • High meat content, up to 46 %
  • Rice as a source of carbohydrates, free from wheat, soya and partly corn (depending on the variety)
  • Free from sugar, artificial colours, aroma and taste enhancers, no artificial preservatives
  • Made in Germany

The Concept for Life Cat range includes products for kittens, all cats, all cats 10+, sterilised cats, sensitive cats, light adult, Maine Coon adult and British shorthair adult. It provides your cat with a tailored nutrition to suit its individual needs and helps your cat to lead a healthy life. It is available in 400g, 3kg and 9 / 10kg bags.

The Concept for Life Dog range includes products for small, medium and large dogs, as well as food for Junior, Adult, Senior and Sensitive dogs. There is also a Light variety and specific food for Labradors and Golden Retrievers. This dry dog food is available in 1.5kg, 3kg, 4kg, 6kg and 12kg bags.

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